What is a CRM System?

A Customer Relationship Management (CRM) system is a software tool that helps businesses manage and analyze customer interactions and data throughout the customer lifecycle. The goal of a CRM system is to improve customer relationships, increase customer loyalty, and drive sales growth.

CRM systems typically include a range of features and tools, such as:

  • Contact and lead management: A database of customer and prospect information, including contact details, communication history, and notes about interactions
  • Sales forecasting: Predictive tools that help sales teams forecast revenue based on historical data and trends
  • Marketing automation: Tools for automating marketing campaigns and tasks, such as email marketing and social media posting
  • Customer service: Tools for managing customer inquiries and support requests, including live chat and ticketing systems

CRM systems can be used by businesses of all sizes and in a variety of industries, including sales, marketing, customer service, and e-commerce. They can be accessed via a web browser or through a mobile app, and can integrate with other business systems, such as email and accounting software.

If you would like know why you would want to use a crm system have a look at our Top 5 reasons for using a CRM.

About the Author

Sarah Jones

Sarah Jones

Sarah writes the documentation for Customer Database App. She has a background of CRM product design and has done various marketing roles in the past.

Manage Your Customer Relationships Like A Pro

Designed for small business the Customer Database App can help you communicate with your customers more effectively. Open up sales opportunities that may have otherwise been missed or taken to much time to pursue before.